SQUARE CIRCLE POP-UP STORE | Yongkang Road, Shanghai

Square Circle’s Yongkang Road Pop-Up in Shanghai narrates the brand’s Autumn/Winter 2024 story of weaving. Drawing inspiration from the ethnic weaving patterns of Southern Xinjiang, China, the store theme materializes through fire-like installations where colored wool intertwines with tree branches. This ritualistic concept transports the mystical beauty of Xinjiang into a contemporary space.

Square Circle’s Yongkang Road Pop-Up in Shanghai showcases its Autumn/Winter 2024 collection, chronicling distant journeys through rolling hills, exotic motifs, weathered murals, and pastoral idylls. The space seeks to distill the dazzling essence of Nanjiang – that faraway realm etched in the collective imagination.

SQUARE CIRCLE POP-UP STORE
24–28 AUGUST 2024
NO.190, Yongkang Road, Shanghai